WORKSPACE4-DESK PIPELINE
Content Planning Workspace
A keyword goes in as an intake brief. A strategy comes out — evidenced, prioritized, and ready to hand to a writer.
New Intake
A keyword enters as a brief. Four desks work it into a strategy.
Runs analysed?
8
Keywords through the pipeline
Opportunities?
21
Scored and prioritized
Briefs generated?
5
Writer-ready
Avg top score?
78
Best opportunity per run
How the desks work
- 01Search DeskHarvests real queries, reads intent, builds clusters
- 02Planning DeskDerives audiences, maps funnel, picks formats
- 03Creative DeskScores opportunities, and says what to kill
- 04Editorial DeskWrites the brief for the one you choose